Entrepreneuring: The noble walk of truth

Fellow starting entrepreneurs, I just received some of the printed marketing materials – I have flyers and business cards! And the coolest part – bookmarks with the logo and branding of my practice. Yeah, I also have a practice, a coaching and counselling practice.

If you are starting to feel like I am just mumbling while factually listing what is going on in my life, you are getting it right. I have been catching myself in this specific fact listing act quite regularly these days. Listing facts somehow became my mantra – I walk around the park and admire the awakening of nature in the midst of our exceptionally beautiful spring here in the Netherlands and my inner voice keeps rehashing: “I am an entrepreneur”, “I have started my own practice”, “I am building a life that I want to live”. It’s quite meditative. In fact, my partner who has recently become amused by studiously reading Buddhist teachings gave it a just and proportionately grand label: The noble walk of truth.